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1.

2.
Contents
3.
Chairman's Summary
4.
Managing Director's Review
5.
Looking ahead
6.

7.
Competing for the Customer
8.

9.
People, Products, Places
10.

11.
Rewarding Tourism ExSEllence
12.

13.
Performance through Partnership
14.

15.
Director's Report
16.

17.
Profit & loss account
18.
Cash flow statement
19.
Notes to the financial statements
20.

21.
Notes to the financial statements
22.

23.
Notes to the financial statements
24.

 Text only version of page 7. Competing for the Customer

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Ascot Racecourse, Berkshire
Group Travel Fair,  
Group Travel Fair,  
Milestones Museum
Winchester Cathedral
The Independent Supplement
The Mail on Sunday Supplement
The Sunday Telegraph Supplement
southeastoffers.com
visitsoutheastengland.com
value of over £45,000 was generated through Pr activity, reaching in 
TIc contracts
excess of 180,000 consumers.
a new Tourist Information centre contract for rye, East Sussex was 
secured. as an Enjoy England Official Partner, Tourism South East will 
a major piece of Group Travel Market research was commissioned in 
operate this Tourist Information centre contract on behalf of rother 
association with major trade operators. The results will provide key 
district council. The existing 8 TIc contracts and the associated 
insights for travel trade businesses and inform regional activity in this 
regional central purchasing programme continued to perform well, 
sector in coming years.
delivering a substantial level of income.
Websites and data Management
TIc network
a new web team was established and focus group research, examining 
Tourism South East worked closely with VisitBritain in delivering the 
the usability of visitsoutheastengland.com, was undertaken. The 
Enjoy England Official Partner Programme and national TIc support 
results were integrated into a new web strategy, which led to the 
as well as advising on the recruitment panel for the city of London TIc 
development and launch of the new consumer website in February 
Manager. an invitation to tender for a strategic TIc study in Wiltshire 
2009, featuring increased functionality and improved search engine 
was also received.
optimisation. The new site delivered a growth in visits in excess of 38% 
with a satisfaction score of 75%. 
Tourism South East went on to develop and extend the national Enjoy 
England Official Partner Training Programme, on behalf of VisitBritain. 
a new regional destination Management System (dMS) co-ordinator 
Over 350 TIc staff nationwide have registered to take part.
was appointed to focus on data management. a data Steward Strategy 
was developed, the regional data Steward Forum revitalised and 
a pioneering national TIc Economic Impact Study was delivered on 
robust relationships with data Stewards as well as dMS suppliers 
behalf of VisitBritain. This study, developed from an original South 
new Mind and new Vision were achieved. 
East study, provided robust and critical evidence to support the role 
and importance of the Tourist Information centre service.
Tourism contract Services
contracts were successfully delivered on behalf of Gosport Borough 
advisory visits to most Tourist Information centres took place across 
council, Buckinghamshire Tourism Officers, new Forest Tourism 
the year as part of the activity in support of the TIc network. Often 
association, havant Borough council and Best of dorset consortium.  
these involved advising Local authority Officers and councillors on the 
Brochures have been produced for many of these as well as 
future provision of visitor information. 
newsletters, forums and annual General Meetings. 
www.visitsoutheastengland.com
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