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1.

2.
Contents
3.
Chairman's Summary
4.
Managing Director's Review
5.
Looking ahead
6.

7.
Competing for the Customer
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9.
People, Products, Places
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11.
Rewarding Tourism ExSEllence
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13.
Performance through Partnership
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15.
Director's Report
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17.
Profit & loss account
18.
Cash flow statement
19.
Notes to the financial statements
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21.
Notes to the financial statements
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23.
Notes to the financial statements
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Text only version of page 5. Looking ahead

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Looking ahead, from  
the new Chairman  
and Chief Executive...
I first want to thank and congratulate both Nigel Walmsley and Bob Collier 
for what they have achieved over their six years together as Chairman and 
Managing Director, and for the welcome and support they gave me in handing 
over the reins. This report reflects the considerable legacy they have left.
My first, and crucial task, was to lead the search for a chief Executive 
Given the huge economic pressures 
and I am delighted that we were able to persuade Mike Bedingfield to 
and tough public spending decisions 
join us from VisitBritain. Mike has huge knowledge and experience of 
ahead, I expect our role to be 
tourism, management and marketing and will be a great asset to us all.
challenged and scrutinised more than 
ever in the year ahead.  But from my many visits already, I have seen 
I am new to tourism and I have been struck by just how big and 
the vital role we play, often behind the scenes, to act as coordinator, 
important an industry it is. It makes a major impact on our economy, 
motivator, champion and source of tremendous experience and 
on our culture and on our quality of life, something not always fully 
expertise. I am convinced we can continue to demonstrate - to our 
appreciated by our legislators and policy makers. This scale of impact 
members, our funders, our partners and our stakeholders - that we 
is particularly true in the South East. We have the largest concentration 
add real value in what we do, and underpin an industry that can and 
of tourism businesses in the UK, the vast majority of which are small 
will be an engine of our economic recovery.
independent operators, yet still generate over £10.5 billion of visitor 
expenditure and create employment for over 300,000 people.
John Williams
chairman
I was delighted, in June 2009, to take over at the helm of Tourism South East 
as Chief Executive from Bob Collier, who left a legacy of a strong, talented and 
effective organisation. I am a great advocate for the region having grown up in 
Hampshire and Sussex and bring a detailed knowledge and genuine passion for 
the region.
I arrive in a period of change in our economy, with tourism as an 
Tourism is a people business and 
industry needing help and support. Joining from VisitBritain, I am 
with the challenge of the 2012 
acutely aware of the issues facing the tourism industry, as well as the 
Games now in our sights, we are 
importance of tourism as an industry and the positive impact it has on 
committed to raising the bar in terms of the quality of the visitor 
the economy.
experience. Training continues to be a vital part of our offering and 
an integral part of how Tourism South East demonstrates genuine 
Even during these tough times, I am seeing opportunities for the 
and measurable value in all we do to grow one of the region’s most 
tourism sector in the South East, especially with 2009 being regarded 
important industries.
as “the year to holiday at home”. I recognise that to make the most 
of our region’s tourism offer, we need to work more closely with our 
Personally, I shall endeavour to meet as many of our members and 
members, stakeholders and funders. 
stakeholders in my first year as possible, to understand your needs 
and demonstrate how Tourism South East can support you. I look 
doing this, we will maximise short term wins and build foundations 
forward to meeting you.
for long term sustainability in the tourism industry. This is essential to 
realise the full economic benefit associated with the 2012 Olympic and 
Mike Bedingfield
Paralympic Games and the legacy these will leave for our industry.
chief Executive
 
www.visitsoutheastengland.com
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