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1.

2.
Contents
3.
Chairman's Summary
4.
Managing Director's Review
5.
Looking ahead
6.

7.
Competing for the Customer
8.

9.
People, Products, Places
10.

11.
Rewarding Tourism ExSEllence
12.

13.
Performance through Partnership
14.

15.
Director's Report
16.

17.
Profit & loss account
18.
Cash flow statement
19.
Notes to the financial statements
20.

21.
Notes to the financial statements
22.

23.
Notes to the financial statements
24.

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Annual Report &
Financial Statements
Contents
Page 
contents

chairman’s Summary

a Message from SEEda

Managing director’s review

Looking ahead, from the new chairman and chief Executive
6 - 7 
competing for the customer
8 - 9 
People, Products, Places
10 - 11 
rewarding Tourism ExSEllence
12 - 14 
Performance through Partnership 
15 
directors’ report
16 
Independent auditors’ report 
16 
directors of The South East England Tourist Board
17 
Profit and loss account
17 
Statement of total recognised gains and losses
17 
Balance sheet
18 
cash flow statement
18 - 23 
notes to the financial statements
Front cover images
Top - left to right:
Cycling, Kent.  Spinnaker Tower, Portsmouth.  Denbies Wine Estate, Surrey
Bottom - left to right:
The Royal Pavilion, Brighton.  Punting, Oxford.  Herstmonceux Castle, East Sussex
2
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