Annual Report &
Financial Statements
Contents
Page
contents
3
chairman’s Summary
3
a Message from SEEda
4
Managing director’s review
5
Looking ahead, from the new chairman and chief Executive
6 - 7
competing for the customer
8 - 9
People, Products, Places
10 - 11
rewarding Tourism ExSEllence
12 - 14
Performance through Partnership
15
directors’ report
16
Independent auditors’ report
16
directors of The South East England Tourist Board
17
Profit and loss account
17
Statement of total recognised gains and losses
17
Balance sheet
18
cash flow statement
18 - 23
notes to the financial statements
Front cover images
Top - left to right:
Cycling, Kent. Spinnaker Tower, Portsmouth. Denbies Wine Estate, Surrey
Bottom - left to right:
The Royal Pavilion, Brighton. Punting, Oxford. Herstmonceux Castle, East Sussex
2
www.industry.visitsoutheastengland.com