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1.

2.
Contents
3.
Chairman's Summary
4.
Managing Director's Review
5.
Looking ahead
6.

7.
Competing for the Customer
8.

9.
People, Products, Places
10.

11.
Rewarding Tourism ExSEllence
12.

13.
Performance through Partnership
14.

15.
Director's Report
16.

17.
Profit & loss account
18.
Cash flow statement
19.
Notes to the financial statements
20.

21.
Notes to the financial statements
22.

23.
Notes to the financial statements
24.

Text only version of page 13. Performance through Partnership

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Penshurst Place and Gardens, Kent
Car free campaign, Hampshire
Members’ conference
Members’ conference
Tourism News magazine
Bucks
Yo
Y u
o
?
Buckinghamshire  Buckinghamshire is a special county and 
We will use the power of the games
will have a unique role to play in the hosting 
2012 Conference
to help build
of the London 2012 Olympic & Paralympic 
Games. We are proud be the birthplace of 
Businesses that thrive through 
disability sport and the Paralympic Games 
innovation and challenge
at Stoke Mandeville and privileged that the 
 
Stronger and closer 
Green Park Centre, 
Eton College Rowing Centre at Dorney Lake 
communities in our county
Aston Clinton, 
has been selected as a host venue. Looking 
A more active, healthier and 
Bucks HP22 5NE 
forward to 2012 our vision is to….
successful sporting county
Ensure that every everybody who lives 
February 19th 2009
or works in Buckinghamshire has the 
opportunity to take inspiration from the 
Games and that a lasting and positive 
impact is provided for all our businesses, 
communities and sports people.

Eton Dorney
Isle of Wight
Bucks 2012 launch
of the Buckinghamshire 2012 opportunities was held in aylesbury 
short term priorities and from this emerged a number of collaborative 
in February 2009. at the same time, a presentation was made to 
projects. Principal amongst these was an offer-based ‘car free 
Lord coe, about the work done in the Eton dorney corridor jointly 
campaign’ with South West Trains which consisted of an extensive 
between Tourism South East and The royal Borough of Windsor and 
advertising campaign including posters on train stations linked to a new 
Maidenhead. The Solent consortium was encompassed within the 
website, 2for1hampshire.co.uk
PUSh initiative and led by the chief Executive of Winchester city 
council. Tourism South East also joined the organising committee of 
Other priorities included a review by TEaM consultants of destination 
the Island Games 2011 to be held on the Isle of Wight.
Management Systems and data stewarding arrangements and the 
hampshire hospitality awards which involved over 60 eateries. as part 
of her role, Sarah davis, the area Manager, also worked closely with 
Local Partnerships 
Business Southampton to raise the profile of hampshire in the cruise 
excursions market.
hampshire
during the year a review of the way tourism support is organised in 
Isle of Wight
hampshire led to the creation and launch of the hampshire Tourism 
after a long period of change and uncertainty, a new support structure 
Partnership under the chairmanship of Steve Munn from the national 
and clarity about roles began to emerge on the Isle of Wight. a 
Motor Museum, Beaulieu. One of its first tasks was to determine 
Memorandum of Understanding was agreed between the Isle of Wight 
www.visitsoutheastengland.com
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